Our values

Our vision for the business is underpinned by a strong set of values

Our purpose is to

Improve outcomes for professionals, caregivers and patients.

We do this by constantly looking for ways to deliver smart, outcome-focused solutions and improved experiences in both the professional sector and at home.

This will ensure we reach our vision

To become a leading player in the global healthcare market and a driving force to constantly advance healthcare for all.


To guide us towards our vision, we follow three core values
High performance
We are ambitious to outperform the competition, to speed up profitable growth by taking fact-based decisions with a LEAN mindset.
Customer oriented
We have the customer at the heart of everything we do, continuously striving to meet and exceed customer expectations, to become the preferred partner of choice.
Passionate team
We are ONE strong team, trusting, supporting and encouraging each other, working at eye-level passionately towards the common goal.

Incontinence Management: Transforming quality of life

We help, care and protect by:

  • providing a secure feeling and improving the quality of life for those living with incontinence
  • developing future-minded solutions that allow people to live with quality of life
  • developing future-minded solutions that provide healthcare professionals with higher quality and cost efficiency
  • using technology to fulfil the highest demands in reliability and efficacy

Find out more about Incontinence management

Wound management: 200 years of expertise

We help, care and protect by:

• developing easier and faster wound healing products


• bringing simplicity to people’s lives


• combining clinical efficacy and comfort


• providing innovative as well as economic solutions


• excelling in everything from faster cleansing and tissue build-up to wound closure

Find out more about Wound management

Personal healthcare: Smart and simple solutions

We help, care and protect by:

• developing personal diagnostics devices with convenience, accuracy and simplicity in mind


• designing first aid products that are easy to use and enable dependency


• having a family-oriented approach to new ideas


• providing solutions that are used and recommended by professionals for home use


• supporting individuals in managing their own health

Find out more about Personal healthcare

Disinfection: Protection and prevention

We help, care and protect by:


• improving hygiene measures by advancing research and practical implementation


• offering the most trusted products and solutions


• reducing the risk of infections and the associated costs

Find out more about Disinfection

Risk Prevention: Quality and efficiency you can trust

We help, care and protect by:

  • developing solutions and strategies that add value, increase efficiency and influence behaviour
  • offering innovative products that take safety to another level
  • making high-performing, quality products that people can rely on
  • being a partner that’s always there and always helps people perform

Find out more about Risk Prevention