Data that we hold and how we use it
As a user of our websites (hartmann.info, hartmanndirect.co.uk, hartmannhelp.co.uk, hartmannmarketing.com) and depending on the cookie preferences you gave, we collect your individual usage data which includes information about how you use our website, products and services. This is used to create aggregated data.
If cookies are accepted loaded, we will process information about the pages you have visited, your searches on our website, load and download times, time spent on our pages, interaction with the page and what led you to our website (link in an article, google search etc).
We perform analytics based on this data. Performing analytics is vital for us to understand how you interact with our website and various services in order to improve them and to give you a good user experience.
We do not use your browsing data to predict or make any assumptions about you.
You can view our Cookie policy here: Cookie Policy
Social Media:
We maintain online presences within social networks and platforms in order to be able to communicate with the customers, interested parties and users. When accessing social networks and platforms, the terms and conditions and data processing guidelines of the respective operator apply.
We process your personal data if you communicate them within social networks and platforms, e.g. by writing articles on our online presences or sending us messages. In addition, Facebook, among other things, may provide statistics and insights (e.g., total number of page views, "Like" information, page activity, post interactions, video views, post reach, comments, shared content, responses, etc.) that help us understand the types of actions you take on our sites. This enables us to better understand your interests and preferences and can, for example, increase the attractiveness of articles or our performance presentation or choose the right time for publication.
Your personal data may be processed by the respective operator outside the European Union or the European Economic Area. As a result, risks may arise for you, in particular the enforcement of rights may become more difficult.
If you click on the button of the respective operator eg. Facebook, you will be redirected to the Hartmann presence on their site in a separate browser window and can - if you are logged in to your user account - share or subscribe to our news, among other things. Clicking the button will establish a direct connection between your browser and the server of the respective operator. The respective operator receives the information that you have visited our website with your IP address. The respective operator may collect further personal data as soon as you use their offers. In addition, it is then possible for the respective operator to assign your visit to our website to you and your user account, provided you are logged in to your user account.
In addition, your personal data may be further processed for the purposes of market research and advertising. This means that profiles can be created from your usage behaviour and the preferences and interests derived from it. Such profiles can be used, for example, to place suitable advertisements within our online presence or on other online presences or websites based on the interests determined. Cookies are placed and stored on your end device, with the help of which personal data on usage behaviour can be collected and bundled for further processing - to determine your interests. The collection and bundling of this personal data can - especially if you are logged in to your user account - also be realised across several end devices used by you.
Should you request information or wish to exercise other rights to which you are entitled, please contact the respective operator directly. The background to this is that only the respective operators have access to your personal data and can provide you with the relevant information and take further measures if necessary. Should you require assistance in exercising the rights to which you are entitled, you can also contact us at any time.
A description of the data processing carried out by the respective operator as well as the requirements for the implementation of an objection (opt-out) can be found in the information provided by the respective operator:
Provider: Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland
Privacy policy: https://www.facebook.com/about/privacy/
Site insight data: https://www.facebook.com/legal/terms/information_about_page_insights_data
Opt-Out: https://www.facebook.com/settings?tab=ads
Provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland
Privacy policy: https://twitter.com/de/privacy
Opt-Out: https://twitter.com/personalization
Anbieter: LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA
Privacy policy: https://www.linkedin.com/legal/privacy-policy
Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany
Privacy policy: https://www.xing.com/app/share?op=data_protection
Provider: YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA
Privacy policy: https://policies.google.com/privacy?hl=de&gl=de
Provider: (Instagram) Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland
Privacy policy:https://help.instagram.com/519522125107875
Integration of third-party services and content:
Within our online offering, we use content or service offerings from third parties. This happens based on our legitimate interests (interest in the analysis, optimisation and economic operation of our online offering within the meaning of Art. 6 (1) f GDPR) or based on your consent according to Art. 6 (1) a GDPR. This means that we integrate third-party content and services, such as videos or fonts (hereinafter referred to uniformly as "content"). This requires the third party providers to be aware of your IP address, as without the IP address they would not be able to send the Content to your browser. The IP address is therefore required for the display of content. Third parties may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags" can be used to evaluate information such as visitor traffic on the website. The pseudonymous information can also be stored in cookies on your device and may contain technical information about the browser and operating system, referring websites, visiting time and other details about the use of our online offer, as well as being linked to such information from other sources.
In the following presentation we have compiled an overview of third party providers together with their offered contents as well as links to their data protection declarations, which may contain further information on the processing of data as well as information on objection. Please note that we have listed further third-party providers in our cookie policy.
Provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland
Privacy policy: https://twitter.com/de/privacy
Opt-Out: https://twitter.com/personalizationProvider: LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA
Privacy policy: https://www.linkedin.com/legal/privacy-policy
Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Within our online offer we use the conversion tool "LinkedIn Insight Tag". This tool creates a cookie in your web browser, which enables the collection of data. Based on the collected data, LinkedIn creates anonymous reports about the website target group and makes them available to us. LinkedIn also shows us the display performance. In addition, LinkedIn offers the possibility of retargeting via the Insight Tag. We can use this data to display targeted advertising outside of our online offering without identifying you.
Provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany
Privacy policy: https://www.xing.com/app/share?op=data_protection
Provider: (Youtube) Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Privacy policy: https://policies.google.com/privacy?hl=de&gl=de
Opt-Out: https://adssettings.google.com
We have integrated components of YouTube within our online offers. YouTube allows the free posting of video clips and their free viewing, rating and commenting. By calling up one of the individual pages of our online offers on which YouTube content has been integrated, a connection to YouTube is established in order to download the necessary elements for displaying the corresponding video. In doing so, YouTube or the operating company Google receives information about which subpage within our online offers has been called by the respective user. In addition, further information, such as the IP address, the browser used, the operating system and technical device information, date and duration of the visit are forwarded. If the user is logged on to YouTube at the time of visiting our online offers with the same device, YouTube recognizes the user by calling up a single page that contains a YouTube video. This occurs regardless of whether the person concerned clicks on a YouTube video or not. This information can be aggregated by YouTube or Google and assigned to the profile of the respective user, unless the elements have been integrated in "privacy mode". We always use the "Privacy Mode", as far as this is possible.
Provider: (Instagram) Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland
Privacy policy: https://help.instagram.com/519522125107875
Provider: (Facebook-Pixel) Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland
Privacy policy: https://www.facebook.com/about/privacy/
Opt-Out: https://www.facebook.com/settings?tab=ads
With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those users on Facebook and within the services of partners cooperating with Facebook (so-called "Audience Network" https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offering or who exhibit certain characteristics (e.g. interest in certain topics or products that are evident from the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. The Facebook Pixel also enables us to track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called "conversion measurement“).
Provider: Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043 United States of America
Privacy policy: https://policies.google.com/privacy?hl=de
Opt-Out: http://tools.google.com/dlpage/gaoptout?hl=de
Within our online offers we use Google Universal Analytics. Google Universal Analytics' cookies are used to collect visitor sessions and behavioral data for analysis reports. This enables us to obtain information about the use of our offers on different devices ("cross device") and to improve the user-friendliness of our offers with the results obtained. For this purpose, pseudonymised user profiles are used, which do not receive any personal data such as names or e-mail addresses, and these are not transmitted to Google. Google uses this information to evaluate the use of our online offers, to create reports on the activities within our online offers and to provide us with further services associated with the use of our online offers. The processed data can be used to create pseudonymous user profiles of the users. We use Google Universal Analytics with activated IP anonymization (i. e. using the function anonymizeIP). This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there. The IP address transmitted by the user's browser is not merged with other Google data. We would like to point out that the use of IP anonymisation does not result in any fundamental anonymisation, as further usage data is nevertheless collected (e. g. such as identification features that also allow a link to an existing Google account). The cookies have a validity of 14 months.
Lawful basis for processing
Our lawful basis for processing tracking data as a result of dropping unnecessary cookies is consent. You will have provided this consent via our cookie banner.
If you accessed our social media presence then we are slightly constrained by the way that site operates and cannot give assurances that they will always use consent as the lawful basis.
Data Sharing and Transfers
Like most companies, we use a number of other entities to facilitate data processing, for example cloud services and technology services. We have Data Processing Agreements in place with these providers. If data is transferred outside of the EEA, we ensure that appropriate protection and mechanisms are in place, for example Standard Contractual Clauses and due diligence. We do not sell your data to anybody. All data processed by HARTMANN UK & I is shared with our parent company in Germany, and such transfers are done on a need to know basis and are subject to an inter-company agreement.
Technical and Operational Security
All data is password protected, access controlled by 2factor authentication, backed up securely and encrypted when appropriate. All employees are trained in data protection and are aware of their obligations to ensure the privacy of all data subjects. We take the protection of personal data into account as early as possible in the the development and selection of hardware, software and our standard procedures.