INFORM | THIRD QUARTER OF 2021
ADDITIONAL UPDATES Sterillium® sales initiative benefits from increased hygiene awareness in society In the middle of the year, HARTMANN launched a sales initiative focused on German pharmacies and medical supply stores in order to gain new market share in the core business segment of Disinfection. The company is thereby leveraging consumers’ in- creased awareness of the importance of hygiene. Selected prod- ucts from the Sterillium ® portfolio are presented together on high-quality, eye-catching HARTMANN shelves. The aim is to make the hand and surface disinfection range even more visible to retail partners, encourage staff recommendations and thereby facilitate consumer purchasing decisions. The portfolio on display addresses different life situations and consumer needs. The range extends from solutions for optimum everyday protection (Sterillium ® Protect & Care) to protection in acute cases (Sterillium ® Virugard) or intensive applications (Sterillium ® ). Products for hygienic surface disinfection are also included. The sales initiative is delivering the desired success. Within five months of its launch, around 1,000 pharmacies and medical sup - ply retailers have joined in the campaign and the number contin- ues to rise. For better quality of life: online incontinence campaign reaches several million contacts “Sicherheit jeden Tag” (Protection. Every day.) was an online campaign for MoliCare ® products in Germany from the begin- ning of August to the end of October 2021. HARTMANN used the campaign to target people dealing with incontinence, as well as nursing staff, pharmacies and specialty stores. Approximately nine million people are affected by incontinence in Germany, but many of them are unsure of how to find the right product, and they generally avoid talking about it. Whether out of shame or a lack of quality information, they look for a product on their own and end up with an unsuitable solution. HARTMANN’s campaign aimed to teach people about high- quality incontinence products from the MoliCare ® range: in order to raise awareness of the MoliCare ® brand and to facilitate ac- cess to personal advice for those affected. Through popular health portals and newsletters, “Sicherheit jeden Tag” shared comprehensive expertise on incontinence, while offering an easy opportunity to test MoliCare ® products for free. Via the website molicare.com , consumers were also able to find local pharmacies which carry these products. “During the campaign, we made several million contacts in the target group. Now, we intend to provide them with more confi- dence and a higher quality of life through better care,” emphasizes Bernhard Graf, Head of Marketing at HARTMANN Germany. KNEIPP leads the way on sustainability, a top HARTMANN GROUP priority KNEIPP is a pioneer in the HARTMANN GROUP, with its compre - hensive sustainability strategy and multiple award-winning initi- atives. As early as 2010, KNEIPP founded a cross-departmental working group that helped position sustainability as an even stronger strategic focus – and the measure has shown great success. In 2020, the packaging concept of KNEIPP Lip Care received the German Sustainability Award (Deutscher Nachhal- tigkeitspreis). Furthermore, in 2021, the internationally renowned “Green Brands” organization awarded KNEIPP its sustainability seal for the fifth time for sustainable measures in purchasing, production and the supply chain. Thanks to this fourth successful re-validation, the HARTMANN subsidiary is one of only a few brands that is allowed to use the Green Brand logo with four stars. KNEIPP is pursuing ambitious goals. As early as 2022, the HARTMANN subsidiary wants to achieve CO 2 neutrality world- wide, including for its product manufacturing. In Germany, this benchmark was already reached in 2021. Plastic-free packaging is set to be available from 2026. A wide range for all life situations: selected Sterillium ® solutions at a partner pharmacy 9 Inform third quarter 2021 | Additional updates
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