INFORM | First half of 2019

Inform in the first half of 2019 | News from the HARTMANN GROUP 9 News from the HARTMANN GROUP A new look for the 2019/2020 season: HARTMANN advertises the KNEIPP logo on the jerseys of the football club 1. FC Heidenheim 1846 As the main sponsor of the football club, 1. FC Heidenheim 1846, HARTMANN will be featuring the logo of its subsidiary KNEIPP on the team’s new jerseys in the upcoming season. The aim is to strengthen the KNEIPP brand as an important pillar of the end customer business. Back in April, at the spectacular quarter finals of the DFB Cup in the Munich Allianz Arena, players of 1. FC Heidenheim 1846 wore the KNEIPP logo on their chest for the first time. The jerseys were featured on camera several times during the game thanks to the fact that the team scored four goals against the Bavarians. The response from the web wasn’t long in coming either: The trademark recorded a significant increase in hits and interactions with users on social media channels and on the KNEIPP website. Greater visibility for KNEIPP For HARTMANN as a long-standing main sponsor and partner of the Heidenheim-based club, one thing is certain: The company’s successful cooperation with the club will be continued, ensuring that the subsidiary KNEIPP is more in the spotlight than before. The aim is to improve visibility of the consumer-oriented trademark and to boost the end customer business in the long run. “Football is an excellent advertising environment to get people interested in a trademark. Among other things, KNEIPP addresses consumers with its bath and shower products – the change therefore made sense,” explains Britta Fünfstück, CEO of PAUL HARTMANN AG. HARTMANN remains a committed sponsor Not only will the KNEIPP logo be featured on the jerseys of 1. FC Heidenheim 1846 in the future, but it will also be seen wherever there is a high media presence in the Voith-Arena. These include the press walls or the mixed zone, where the interviews take place after the matches. This will enable KNEIPP to have a significantly higher level of visibility for the general public in the future and will further strengthen its position as market leader in the bath and shower business. However, the role of HARTMANN as the main sponsor and partner of 1. FC Heidenheim remains unchanged. The name will continue to be present in and around the stadium, as well as in the HARTMANN youth training centre, thereby ensuring continued visibility on site. Strong trademark presence: KNEIPP logo on the jersey of 1. FC Heidenheim 1846 for the 2019/2020 season. © eleven teamsports GmbH