INFORM | First half of 2019

10 Inform in the first half of 2019 | News from the HARTMANN GROUP Award ceremony in Berlin – Risk of germs presented charmingly The aim of HARTMANN’s communication campaign was to maximize awareness of the issue of disinfection in everyday life. At the same time, the parties involved wanted to give the trademark a positive feel among end consumers and pharmacists. This was achieved in a charming way using an illustrated “trio of germs” to show the ubiquitous risk of germs with an unrelenting adversary in the form of Sterillium ® Protect & Care. The ten different motifs that have emerged so far perfectly illustrate where bacteria, viruses and fungi actually lurk in everyday life. On 24 May 2019, HARTMANN was awarded the seal of quality for excellence and creativity at a gala event at the theatre Tipi am Bundeskanzleramt in Berlin, finding itself in excellent company with a number of renowned prize winners this year such as STADA and Hexal. HARTMANN wins the COMPRIX Awards for an excellent Sterillium ® Protect & Care campaign In May, the COMPRIX Awards were presented in Berlin for the most creative work in healthcare communication in German-speaking countries. With its germ campaign for Sterillium ® Protect & Care, HARTMANN attracted the attention of consumers and pharmacists to the issue of disinfection in everyday life – and won gold twice for it. Back in its quarterly report for the first quarter of 2019, HARTMANN reported on the successful launch of Sterillium ® Protect & Care. The associated communi- cation campaign has now been able to build on this: At the COMPRIX Awards – one of the leading awards for pharmaceutical and healthcare communication in the DACH region – the company won gold twice, receiving awards in the categories “Medical Technology, Medical Aids, Diagnostics” and “Multichannel” in the field of nonprescription and nonOTC preparations. The jury’s verdict on HARTMANN’s campaign sums it up nicely: The campaign is charming, humorous and cheeky – and thus outstanding as creative healthcare communication. HARTMANN’s award-winning germ trio is available in more than ten different motifs.