Our values

Our vision for the
business is
underpinned by a
strong set of values

Our purpose is to

Improve outcomes for professionals, caregivers and patients.

We do this by constantly looking for ways to deliver smart, outcome-focused solutions and improved experiences in both the professional sector and at home.

This will ensure we reach our vision

To become a leading player in the global healthcare market and a driving force to constantly advance healthcare for all.

To guide us towards our vision, we follow three core values:


This is how we help, care and protect

What does that mean in practice?

Disinfection: Protection and prevention

We help, care and protect by:

  • improving hygiene measures by advancing research and practical implementation
  • offering the most trusted products and solutions
  • reducing the risk of infections and the associated costs

Incontinence Management: Transforming quality of life

We help, care and protect by:

  • providing a secure feeling and improving the quality of life for those living with incontinence
  • developing future-minded solutions that allow people to live with quality of life
  • developing future-minded solutions that provide healthcare professionals with higher quality and cost efficiency
  • using technology to fulfil the highest demands in reliability and efficacy

Personal healthcare: Smart and simple solutions

We help care and protect by:

  • developing personal diagnostics devices with convenience, accuracy and simplicity in mind
  • designing first aid products that are easy to use and enable dependency
  • having a family-oriented approach to new ideas
  • providing solutions that are used and recommended by professionals for home use
  • supporting individuals in managing their own health

Risk prevention: Quality and efficiency you can trust

We help, care and protect by:

  • developing solutions and strategies that add value, increase efficiency and influence behaviour
  • offering innovative products that take safety to another level
  • making high-performing, quality products that people can rely on
  • being a partner that’s always there and always helps people perform

Wound management: 200 years of expertise

We help, care and protect by:

  • developing easier and faster wound healing products
  • bringing simplicity to people’s lives
  • combining clinical efficacy and comfort
  • providing innovative as well as economic solutions
  • excelling in everything from faster cleansing and tissue build-up to wound closure