Within the Incontinence Management segment, sales increased by 0.8% to €708.2 million. The main drivers of the growth were primarily customized product solutions for outpatient treatment. MoliCare® Mobile, the pull-up pants for people on the move, was again the biggest driver of sales during the reporting year and the engine of growth in this business segment. Skincare products under the MoliCare® Skin brand and shaped MoliCare® Pads also performed well.
Sales revenues in the Wound Management segment in 2019 increased 6.1% compared with the previous year, to EUR 503.3 million. During the reporting year, modern wound treatment concepts such as super-absorbent wound dressings were successful drivers of growth. Innovative brands such as Zetuvit® Plus Silicone Border encountered a high level of acceptance among experts. Vivano®, the system solution for vacuum wound treatment, also performed well. In relation to traditional dressing materials, HARTMANN was able to hold up particularly strongly on the market with its post-operative dressings. The July 2019 acquisition of a leading manufacturer of silicone coatings, Safran Coating S.A.S. (now renamed Advanced Silicone Coating S.A.S.), enables HARTMANN to make further innovations in modern wound management.
The Personal Healthcare area, which also belongs to the Wound Management segment, benefited from the growth in sales in relation to the innovative Veroval® blood-pressure monitors.
In the Infection Management segment HARTMANN achieved 2.1% sales growth to EUR 515.9 million. The wide range of disposable instruments and gloves benefited from higher demand. Hand and surface sterilizers marketed under the Sterillium® brand similarly ensured a good rate of growth in the Infection Management segment. Alongside the classic Sterillium® Med for professional users, there was again growing customer acceptance of the Sterillium® Protect & Care range aimed at end users.
During the 2019 reporting year, results for the segment declined to EUR 21.4 million, largely due to the impact of price pressures in the sales markets for the disinfection sector, higher raw materials prices for examination gloves and through one-off expenses in connection with the suspension of the unprofitable business with customized full kits in Australia.
With an increase of 5.2%, there have been pleasing growth trends from the Other Group Activities segment. As of the end of 2019, sales across the group stood at EUR 464.8 million. The traditional brand Kneipp® has for over 125 years stood for effective, innovative and natural products for wellbeing and health based on the holistic teaching of Sebastian Kneipp. The attractive positioning of the brand and innovative ranges again led in the 2019 financial year to high demand from trade and end customers. In the main sales market of Germany in particular, the KNEIPP Group has grown in all product categories. Japan has continued to be a significant sales market for the company. The CMC Group is among Europe's leading suppliers of own brands for the trade in the areas of cosmetic cotton-wool pads and personal hygiene products. With these main drivers of sales, the CMC Group showed solid growth during the reporting year. The Other Group Activities segment recorded a EUR 4.7 million decline to EUR -9.6 million in EBIT during the reporting year.