FORUM 12 “The ‘Brands of the Century’ have a unique history and have earned the trust of their customers, in some cases over decades. We are happy to honour these successful brands and tell their stories,” said Kai Wutte, Managing Director of TEMPUS CORPORATE GmbH, a member of the ZEIT Publishing Group, in a press release. The success stories of almost 200 brands and companies can be found in the illustrated book “Deutsche Standards – Marken des Jahrhunderts 2022” (German Standards – Brands of the Century 2022), which ZEIT Publishing Group presented in midFebruary. The title of the article about Sterillium® underlines the importance of our brand family. It simply reads: “Sterillium. The hand disinfectant”. “Ever since Sterillium® was invented more than 55 years ago, it has always been about protecting people’s health. Whether for medical professionals or in private environments. This is our motivation and we are very pleased to be named ‘Brand of the Century’ again,” says Alexander Schwieger, Division Head Disinfection at HARTMANN GROUP. Premier class of German brands – Award in perpetuity The election to the royal class of German brands was made proactively – without a prior application – by an independent jury. It was free for the selected companies. According to the ZEIT Publishing Group, the jury follows binding rules and relies on selected facts that speak for the success of a brand. For example, factors such as the age of the brand, its internationality or its entry into the German language are taken into account. What is new is that the award of a brand as “Brand of the Century” is no longer made anew every year, but is in principle valid in perpetuity. Always innovating since 1965 “We are very pleased with the choice. And it spurs us on to continue driving innovation in the field of infection prevention,” says Hossein Gouhari, Global Senior Product Manager Hands & Skin, HARTMANN’s Division Disinfection. “Because people all over the world appreciate the blue Sterillium® bottle and trust its effectiveness to prevent infections.” Therefore, the Sterillium® Sterillium ® permanently named “Brand of the Century” by Z An ongoing success sto Sterillium®: Anyone who says the name of our blue classic does not necessarily think of one of our products. Whoever says Sterillium® probably thinks of hand disinfectants in general. This is one of the reasons why Sterillium® was once again awarded the title “Brand of the Century” by the ZEIT Publishing Group this year. Since 2002, the award has been given to German brands that stand out in terms of quality and are exemplary for an entire product category. On the occasion of the 20th anniversary, this time the award has been awarded permanently. The “Brands of the Century” have a unique history and have earned the trust of their customers, in some cases over decades.. ” ” Kai Wutte, ZEIT Publishing Group Use disinfectants carefully. Always read the label and product information before use. Please amend in accordance with local requirements (e.g. law of advertising, product status, CLP labelling).
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