In two sessions, the live webinar will give you an overview of personalisation in Sitecore and how to approach content optimisation. Session 1 covers Digital Goals and Engagement Values, critical operators to optimise your content with Sitecore. You will also learn about testing. Session 2 will be all about personalisation using rules and persona patterns. You will get an overview of rule-based and algorithmic personalisation, and the session will end with tips on campaign management.
The live webinar takes place on July 21st and 22nd, 14.00 – 16.00 UTC/GMT +2.
Sign up now to participate! We promise the knowledge and information are going to help you tremendously with your switch to Sitecore.