In two sessions, the live webinar will give you an overview of personalisation in Sitecore and how to approach content optimisation. Session 1 covers Digital Goals and Engagement Values, critical operators to optimise your content with Sitecore. You will also learn about testing. Session 2 will be all about personalisation using rules and persona patterns. You will get an overview of rule-based and algorithmic personalisation, and the session will end with tips on campaign management.
The live webinar takes place on July 21st and 22nd, 14.00 – 16.00 UTC/GMT +2.
We will record both sessions.If you don't have time on the training days, sign up anyway to receive the recordings.
Sign up now to participate! We promise the knowledge and information are going to help you tremendously with your switch to Sitecore.