HARTMANN Group Closes Acquisition of P&G’s Lindor; Leading Incontinence Brand in Spain and Portugal


Effective July 1, 2017; deal seeks to bolster HARTMANN’s incontinence business growth in key region

Heidenheim, Germany – July 3, 2017. The HARTMANN GROUP, a leading international supplier of medical and hygiene products, is pleased to announce that on July 1 the acquisition of Procter & Gamble’s (P&G) Lindor, one of the most well-known adult incontinence brands in Spain and Portugal, has successfully been completed.

Exchange the P&G logo to HARTMANN logo
With this transaction, HARTMANN achieves its ambition of becoming one of the leading suppliers for adult incontinence products on the Iberian Peninsula.

The global health and med tech company now owns all P&G assets associated with the Lindor product portfolio (Lindor, Salvacamas, Lindor Care, Lindor Pants) including Intellectual Property, contracts with employees, and a 25,000-square metre manufacturing facility in Montornés, Spain.

“HARTMANN is now positioned to become a major player in the adult incontinence market in Spain and Portugal,” said Regional Director Marc Perez of HARTMANN GROUP Western Europe. “This move expands our local expertise in the sector, while giving us an opportunity to synergize on a group level when it comes to operations, production and our supply chain.”

Given rapid rates of demographic change and the rise of chronic conditions in the region, HARTMANN categorizes the move as a right step at the right time. A recent study conducted by Spain’s National Statistics Office found that the percentage of the population aged 65 and over is currently at 18.7 percent and would reach 25.6 percent in 2031.

In fiscal year 2015-2016, Lindor had sales of over €75 million. The majority of the company’s sales came via the pharmacy channel, while a smaller amount can be attributed to institutions, such as hospitals and nursing homes.

“For the last 30 years, Lindor has been one of the most recognized brands serving doctors, nurses and caregivers in hospitals and homes throughout the Peninsula, “ said Jordi Guinovart, managing director of HARTMANN Spain. “We are convinced that we will continue to offer the excellent service provided by the Lindor brand as well as the other HARTMANN brands.”

About the HARTMANN Group

The HARTMANN GROUP is one of the leading providers of medical and hygiene products, with its core expertise being in wound treatment, incontinence care, infection prevention, surgical supplies and personal healthcare. With its headquarters in Heidenheim, Germany and group companies worldwide, the company is in close touch with the global market. The HARTMANN GROUP achieved sales revenues of some EUR 1.941 billion in 2015, with a workforce of just over 10,300 employees.

PAUL HARTMANN AG, which is based in Heidenheim, Germany, forms the heart of the corporate group. It is one of Germany's oldest industrial companies, having been originally founded as a textile factory by Ludwig von Hartmann in 1818. In 1873, the latter's son Paul Hartmann, began production of absorbent cotton wool and later the company evolved into the flagship of an expanding dressing materials industry worldwide. To learn more about HARTMANN’s history, please visit The HARTMANN GROUP encompasses not only numerous sales companies abroad but also, among others, BODE Chemie (Hamburg), Karl Otto Braun (Wolfstein), Sanimed (Ibbenbüren) and Kneipp (Würzburg). For the latest healthcare industry insights from HARTMANN leadership and more, visit New Perspectives or follow @HARTMANN_GROUP on Twitter. To learn more about the HARTMANN GROUP, visit:
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HARTMANN Dominik Plonner
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Dominik Plonner