HARTMANN international
Company > Goals and strategy

Our goal, our strategy

The HARTMANN GROUP concentrates its activities on a clearly structured portfolio of products and services for medical and nursing care. Customers requiring professional system solutions are our focus.

Our goal

We want to be the preferred system partner for professional users. With practical products and customized services we provide innovative total solutions. Our process-oriented approach helps users to do the daily work efficiently and cost-effectively for the benefit of patients.

  • Our solutions are based on sound medical knowledge, many years of practical experience and a deep understanding of the work processes of our customers with whom we want to build lasting relationships.
  • With our products and services we intend to maintain a leading position in the European core markets and fast-growing countries outside Europe.
  • The key drivers of our success are dedicated, qualified and customer-oriented employees at each workplace.

Our strategy

Since 2005, the HARTMANN GROUP has refocused its business in an increasingly difficult market environment influenced by demographic changes and increasing spending cuts in the national health systems. The main elements of our FOCUS strategy include concentrating on medical core and complementary products, customer-oriented total solutions as well as Europe as our core market.

Customers are at the center of our thinking and actions, that is, people and facilities that need professional medical and nursing solutions. We use our wide range of products and services as a powerful strength by offering our customers added value as a total solution provider. Our sales force with more than 1,000 sales representatives in Europe helps us maintain proximity to markets to present ourselves as the preferred partner. Moreover, we operate on all continents through our subsidiaries or sales partners.